Optimized Sending — Deliver Every Email at the Perfect Time

Mailercloud now offers Optimized Sending, a send time optimization feature that automatically delivers your campaign to each contact at the hour they are most likely to open and engage — instead of sending everyone at the same fixed time.
Key highlights:
  • Each contact receives your email at their personal best hour, based on their historical open behaviour
  • You choose the start time — Mailercloud handles the rest across a 24-hour window
  • Contacts without engagement history are not skipped — they receive the email at the start of the window, just like a standard send
  • The "Audience engagement by hour" chart lets you preview how your contacts are distributed before you send
  • Works best for established audiences with sending history — ideal for re-engagement and regular campaigns
  • Available on paid plans
Stop guessing the best time to send. Let Mailercloud optimise it for every contact, automatically.

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