Open Tracking Consent for GDPR & EU Compliance

You can now choose which contacts' email opens you track. Contacts who haven't given consent still get all your emails, and their opens still count in your campaign totals, but they aren't linked to their name. You can collect consent through signup forms, an opt-out link in your email footer, imports, the API, or by updating a contact yourself. To get started, go to Account › Preferences › Open tracking.