New
18 days ago

Custom Unsubscribe Pages & Reason Analytics Are Now Live

Mailercloud now lets you fully brand your unsubscribe page — and see exactly why contacts opt out — turning every unsubscribe into feedback you can act on.
Until now, anyone who clicked unsubscribe landed on a plain default page, and you never found out why they left. That changes today. You can customise the entire experience and read the reasons back as analytics.
Key highlights:
  • Brand it your way — add your logo, brand name (fallback text), button colour, and your own heading and message.
  • Ask why they're leaving — turn on a Departure Reason Survey with the reasons you choose.
  • Success page with Resubscribe — show a branded confirmation and give contacts a one-click way back if they change their mind.
  • Preview on any device — check desktop, mobile, and tablet before you publish.
  • Reasons per campaign — open a campaign's report → Unsubscribes & Complaints for a full reason breakdown, plus a who-unsubscribed list you can export.
  • Reasons account-wide — Audience → Summary shows the same breakdown across all your campaigns.
If "too many emails" keeps coming up, that's a signal to slow down. If "content isn't relevant" is climbing, you know what to fix. Real feedback, not guesswork.
You'll find it under Account Settings → Unsubscribe Page.

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